Abercrombie & Fitch Finally Launches Plus Size — About Time!

by tordaro23 Thu Nov 14, 2013 3:18 am

We get it: Some people just don't get the memo when everyone else does. And, maybe that's been the case with abercrombie and fitch, who just announced that it'll be expanding its sizes beyond a 10. According to The Frisky, this major mall brand will finally be catering to a demographic that's been seriously neglected.

While other mass retailers like ASOS and Forever 21 have already created plus-size options that are just as inspired as its straight-size lines, A&F has still been sticking to the same old tricks — namely, creating jeans that may work on a preteen but create a challenge for most women who have curves. Hopefully, this new step for the brand will mean jeans that look amazing on a range of all body types and cozy sweaters that flatter a size six as well as a size 16. But, the question still remains whether shoppers will be willing to give Abercrombie a chance. Will a once-ignored demographic pay attention to its new range of sizes, or is Abercrombie making a change a bit too late?

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