Shoes from the stars --- Special

When watching a football match held in Shanghai , Nike's vice president Gordon Thompson noticed the Nike logo of various sizes many times in many parts of the Dallas team members jerseys , flags, vending machines. Thus , Gordon Thompson said: mark has been to the extent of flooding should be certain norms .nike blazers
Nike 's design department assigned to develop a comprehensive system of signs the application specification , the annual flag should be applied on the site , stores, companies and more than 20,000 kinds of interior products, and therefore needs to be emphasized using elastic logo.nike free runfrance

Nike's dominance in the victory over a strong opponent after another established .
For example , as a rising star , Nike has faced great pressure Adidas . The company is its founder - German Adi Dassler (Adi Dassler) named , is the world 's oldest sporting goods manufacturer. On the 11th Olympic Games in 1936 , the distinguished African-American athlete Jesse Owens running shoes foot one stroke to win four gold medals . Since then , as the world's best track and field shoes , Adidas thriving for decades. In 1972 , the first available start selling Nike shoes . Over the next 20 years, gradually Nike , Adidas completely eaten lunch . Today , Adidas 's sales in the United States ranked only four , was Nike's far behind them . The problem is where?nike huarache

Adidas footwear marketing director Eric Liedtke said: "Adidas designer in the design of sports shoes, do not know who the potential buyers are not familiar with the customer , and this is the crux of Adidas : it has been in the manufacture of good shoes , but substandard consumer tastes . " for example , Adidas introduced its unique ClimaCool ventilation system , this new technology lets the whole sneaker industry very impressed , but sales are flat light , apparently because of the color and style too monotonous . Liedtke said: "Adidas to the world-renowned brand of high quality and durable , but charming enough ." As a marketing strategy , the company has specially invited customers to seek their views , they asked some of the children, said: "If someone wearing Adidas participate party, they will come and in what areas? "The kids said the boy wearing Adidas shoes will mix together in a pile of boys talk about girls , but boys but had to wear Nike shoes and girls together.nike uk
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